Principal PM, Growth at Picsart
Product builder who figured out marketing along the way. I help teams ship faster by building systems, not heroics.
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Get to know me
A 2-minute overview of what I do and how I think about growth.
Products I've worked on
How I work
A few things I've learned along the way.
Data-driven
Gut feelings are fine for lunch orders. For product decisions, I prefer the numbers to do the talking.
Systems thinking
If I do something twice, I build a system. Repeatable processes beat heroic sprints every time.
Bias to action
Ship fast, learn faster. I'd rather launch 50 experiments and find 5 that work than plan the perfect one.
Outcomes over output
Features shipped means nothing if the needle doesn't move. I care about what actually changes.
Where I've been
Started in marketing, stumbled into product, ended up doing both.
Building in public
Contributing to tools I use and open-sourcing what I build.
Recent activity
Contributions
The boring stuff (automated)
If I do something twice, I build a system. These workflows multiply output without multiplying headcount.
Programmatic SEO
Template + data → 12,000+ unique pages.
Claude Code Skills
29 slash commands, one keystroke away.
LinkedIn Voice Training
AI content that sounds like me.
Deep Research Pipeline
10+ sources synthesized in minutes.
Ideas that ignite action
Battle-tested lessons from scaling products to millions of users. No theory—just what actually works.
Product-Led Growth
Systematic growth strategies from zero to millions.
AI-Powered Development
Integrating AI into workflows to multiply output.
High-Velocity Teams
Why small teams outperform when shipping fast.
Growth Experimentation
Data-driven decision making and testing at scale.
Things I've learned
Notes on product, growth, and building things that work.
more
I built a skill to make AI stop generating boring designs
more
0 to 10M users: The Quicktools playbook
more
How I automated 80% of SEO work with N8N and LLMs
more
Why small teams beat big teams (with receipts)
more
LP conversion from 5% to 65%: What actually worked
more
I was early to AI in 2018—here's what I learned
Let's talk
Working on something interesting? Have a question? I'd love to hear from you.