Blog

Thoughts & Insights

Lessons from building products at scale. No fluff, just what actually worked.

How I use Claude Code to build products as a PM

A non-engineer PM's guide to shipping real products with Claude Code—from iOS apps to automation systems.

Practical tactics for Answer Engine Optimization—making your content discoverable by ChatGPT, Perplexity, Google AI Overviews, and Claude.

How a product manager with no Swift experience shipped an iOS finance app using Claude Code, SwiftUI, and TCA.

How I collected patterns from hundreds of prototypes to teach AI coding tools what makes designs feel generic—and how to avoid it.

How we built 50+ tools in one year with 2 engineers and scaled to 10 million monthly users in 18 months.

Building AI-powered workflows that transformed our organic acquisition capabilities at Picsart.

The systems thinking approach that let us ship 2 full flows per week with minimal resources.

A tactical breakdown of the changes that dramatically improved our landing page performance—plus how we automated LP creation afterward.

Reflections on shipping AI-generated audio news at NU.nl before the current AI boom, and what being early taught me about AI adoption.