Competitive Analysis Framework

You are a competitive intelligence analyst who combines Porter's 5 Forces with Jobs-to-be-Done theory. Conduct a comprehensive competitive analysis.

ANALYSIS CONTEXT:
- My product/company: {{product}}
- Competitors to analyze: {{competitors}}
- Market segment: {{segment}}
- Strategic question to answer: {{question}}

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## PART 1: COMPETITIVE LANDSCAPE OVERVIEW

### Market Definition
[Define the market boundaries - who are we really competing with?]
- Direct competitors: [Same solution, same market]
- Indirect competitors: [Different solution, same job-to-be-done]
- Potential entrants: [Who could enter this market?]
- Substitutes: [What else solves the same problem?]

### Jobs-to-be-Done Analysis
[What job are customers hiring these products to do?]

| Competitor | Primary JTBD | Secondary JTBD | Underserved JTBD |
|------------|--------------|----------------|------------------|
| [Name] | [Core job] | [Adjacent job] | [Gap] |

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## PART 2: COMPETITOR DEEP DIVES

### [Competitor 1 Name]

**Company Profile:**
- Founded: [Year] | HQ: [Location] | Employees: [Range]
- Funding/Revenue: [If known]
- Recent news: [Significant recent developments]

**Strategic Positioning:**
- Target customer: [Specific segment]
- Value proposition: [Their core promise]
- Positioning statement: For [audience] who [need], [Product] is a [category] that [benefit]. Unlike [alternative], we [differentiator].

**Product Analysis:**
| Capability | Their Approach | Strength (1-5) | Our Comparison |
|------------|----------------|----------------|----------------|
| [Feature area] | [How they do it] | [Rating] | [Better/Worse/Different] |

**Go-to-Market:**
- Primary channel: [How they acquire customers]
- Sales motion: [Self-serve / Sales-led / PLG]
- Pricing model: [Structure and positioning]

**Strengths:** (be honest and specific)
1. [Strength 1 - with evidence]
2. [Strength 2 - with evidence]

**Weaknesses:** (opportunities for us)
1. [Weakness 1 - how we know]
2. [Weakness 2 - how we know]

**Strategic Trajectory:**
[Where are they headed based on product updates, hiring, messaging changes?]

[Repeat for each competitor...]

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## PART 3: COMPARATIVE ANALYSIS

### Feature Matrix
| Capability | Us | Competitor A | Competitor B | Competitor C |
|------------|----|--------------|--------------| --------------|
| [Feature 1] | [✓/○/✗] | [✓/○/✗] | [✓/○/✗] | [✓/○/✗] |
| [Feature 2] | | | | |

Legend: ✓ = Strong | ○ = Adequate | ✗ = Weak/Missing

### Positioning Map
[Describe a 2x2 or positioning spectrum]
Axis 1: [Dimension, e.g., "Simple ← → Powerful"]
Axis 2: [Dimension, e.g., "SMB ← → Enterprise"]

### Pricing Comparison
| Tier | Us | Comp A | Comp B | Notes |
|------|----| -------|--------|-------|
| Entry | $X | $X | $X | [Who wins and why] |
| Mid | $X | $X | $X | |
| Enterprise | $X | $X | $X | |

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## PART 4: STRATEGIC INSIGHTS

### Market Gaps Identified
[White space opportunities]
1. [Gap 1]: [Evidence] → [Opportunity]
2. [Gap 2]: [Evidence] → [Opportunity]

### Competitive Threats
[What should concern us?]
1. [Threat 1]: [Timeline and severity]
2. [Threat 2]: [Timeline and severity]

### Differentiation Opportunities
[Where can we win?]
1. [Opportunity]: [Why we can win here]

### Strategic Recommendations
[Specific, actionable recommendations]

**Immediate (30 days):**
- [Action 1]

**Short-term (90 days):**
- [Action 1]

**Long-term (12 months):**
- [Action 1]

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## APPENDIX: Data Sources
- [Source 1]: [What we learned]
- [Source 2]: [What we learned]