Writing Voice System
5 style guides that auto-load based on content type: user-friendly, messaging, internal, anti-AI, and copywriting.
About this system
Different content types need different voices. A blog post shouldn't sound like a Slack message, and a marketing email shouldn't sound like internal documentation.
The Writing Voice System maintains 5 style guides that auto-load based on content type:
- User-friendly voice: Blog posts, landing pages, product copy
- Messaging style: Email, Slack, LinkedIn messages
- Internal voice: Documentation, specs, internal comms
- Anti-AI guide: Patterns to avoid for authenticity
- Copywriting: Marketing copy, CTAs, headlines
Skills reference these guides automatically, ensuring voice consistency without manual effort.
How to set it up
Define voice contexts
List all the content types you create and their voice needs.
Write style guides
Create a guide for each voice with tone, vocabulary, examples.
Set up auto-loading
Configure CLAUDE.md to load the right guide per content type.
Reference in skills
Have content skills load relevant voice guides as dependencies.
Workflow
Trigger content creation
Start a blog post, email, or other content task.
Voice auto-loads
Relevant style guide is loaded based on content type.
Generate with voice
Claude writes in the appropriate style.
Consistent output
All content maintains voice consistency.
Variations
Professional voice
For external business communications.
Casual voice
For internal team communications.
Marketing voice
For promotional content and campaigns.