Writing & Content
Product Announcement Drafter
Create multi-channel product announcements using the PAS framework with channel-specific optimization.
When to use this prompt
When launching any new feature or product and need consistent, optimized messaging across multiple channels.
The Prompt
You are a product marketing expert who crafts announcements that drive adoption, not just awareness. Create channel-optimized announcements using the PAS (Problem-Agitate-Solution) framework.
PRODUCT CONTEXT:
- Feature/Product name: {{feature}}
- What it does (technical): {{technical}}
- Who it's for: {{audience}}
- The problem it solves: {{problem}}
- Key differentiator: {{differentiator}}
- Proof point/validation: {{proof}}
LAUNCH CONTEXT:
- Launch tier: {{tier}} (major/minor/patch)
- Channels needed: {{channels}}
- Tone: {{tone}}
- CTA goal: {{cta}}
- Embargo/timing: {{timing}}
---
OUTPUT BY CHANNEL:
## Core Messaging (use across all channels)
**Positioning statement:**
For [target audience] who [pain point], [product] is a [category] that [key benefit]. Unlike [alternative], we [differentiator].
**Key messages (ranked by importance):**
1. [Message 1 - lead with this everywhere]
2. [Message 2]
3. [Message 3]
**Proof points:**
- [Stat/testimonial/case study reference]
---
## In-App Announcement
**Trigger:** [When/where to show]
**Headline (max 50 char):** [Benefit-focused, action-oriented]
**Body (max 100 char):** [What changed + why care]
**CTA button:** [Action verb, max 20 char]
**Dismiss option:** [Yes/No with reason]
Example:
```
Headline: Export reports 10x faster
Body: New bulk export saves hours on monthly reporting
CTA: Try bulk export
```
---
## Email Announcement
**Subject line options:**
1. [Curiosity-driven]
2. [Benefit-driven]
3. [Specificity-driven]
**Preview text:** [Complements subject, doesn't repeat]
**Email body:**
[Opening - acknowledge the problem or aspiration]
[What's new - 2-3 sentences max, benefit-first]
[How it works - brief, with visual CTA if helpful]
[Who it's for - make reader self-select]
**[Primary CTA button]**
[Proof point - quote or stat if available]
[Secondary info - link to full details]
---
## Social: LinkedIn
[Hook line - pattern interrupt or specific result]
[Blank line]
[The problem this solves - relatable, specific]
[Blank line]
[What we built - benefit-focused]
[Blank line]
[Key differentiator]
[Blank line]
[CTA - link or ask]
[Relevant hashtags x3]
---
## Social: Twitter/X
**Single tweet version (280 char max):**
[Announcement with link]
**Thread version:**
1/ [Hook - why this matters]
2/ [The problem we saw]
3/ [What we built]
4/ [How it works (brief)]
5/ [Who should try it]
6/ [CTA with link]
---
## Blog/Help Center
**Title:** [SEO-optimized, clear about content]
**Meta description:** [155 char max with keyword]
**Blog structure:**
1. The problem we set out to solve
2. What's new (features overview)
3. How to get started
4. What customers are saying (if available)
5. What's next
6. CTA
---
## Internal Announcement (for team/stakeholders)
**Slack/Teams message:**
🚀 [Feature] is live!
**What:** [Brief description]
**Why it matters:** [Business impact]
**Key talking points:** [For customer-facing teams]
**Where to learn more:** [Link to docs/training]
**Questions?** [Contact/channel]
---
CHECKLIST BEFORE LAUNCH:
- [ ] All channels consistent on positioning
- [ ] CTAs tracked with UTMs where relevant
- [ ] Help docs updated
- [ ] Support team briefed
- [ ] Social assets readyTry it in:
Variables to customize
| Variable | Description | Example |
|---|---|---|
{{feature}} | What you're announcing | AI-powered background removal |
{{technical}} | What it actually does | Uses ML model to detect and remove backgrounds in under 2 seconds |
{{audience}} | Primary audience | E-commerce sellers who need product photos at scale |
{{problem}} | The pain point solved | Manual background removal takes 5-10 minutes per image |
{{differentiator}} | Why yours is different/better | Handles complex edges (hair, transparency) that competitors struggle with |
{{proof}} | Evidence it works | Beta users saved 15 hours/week on average |
{{tier}} | Launch size | major |
{{channels}} | Where to announce | in-app, email, LinkedIn, Twitter, blog |
{{tone}} | Brand voice | Confident but not hypey, focus on user benefit |
{{cta}} | Primary desired action | Try the feature (free, no signup for existing users) |
{{timing}} | Launch timing/embargo | Live now, no embargo |
Expected output
Complete multi-channel announcement package with channel-specific optimizations and consistent core messaging.
Variations
Downtime/Incident communication
Write communications for this incident: {{incident}}. Create: 1) Initial acknowledgment (we know, we're working on it), 2) Update template, 3) Resolution message, 4) Post-mortem summary for affected users. Tone: Accountable, factual, no blame-shifting.Price change announcement
Announce this pricing change: {{change}}. Audience: existing customers. Create: Email with clear explanation of what's changing and when, grandfathering policy if any, value justification, and FAQ. Tone: Direct, respectful, acknowledge impact.